About
Aarron Spinley
Now a teaching Fellow at the Field Bell Institute, Aarron applies an evidence-based approach to the disciplinary management of the customer base. He has become a unique and compelling voice who is recognised internationally in his field. He is author of the acclaimed book, 'The Customering Method" (Routledge and CRC Press, 2024).​
​
His work is drawn heavily from marketing and customer sciences, macro-history, technological capability, consumer psychology, and complex economics with an interest in futures (the practice of foresight).
​​
Now rated by Thinkers360 in the global top 10 to follow, Aarron is a sought-after speaker and has written for numerous publications including Forbes, ZDNet, The Drum, CX Buzz, The Startup, Better Marketing, Mumbrella, Which-50, and The Headway
​
Aarron studied Marketing under Professor Mark Ritson, Consumer Psychology under Professor Sangeeta Sahney (a work in progress), and Futurology (advanced innovation) under the late Doctor Robert Burke and the renowned Professor Sohail Inayatullah, voted the greatest futurist of all time.
Aarron began his adult life as a drama student, studying human traits through the craft and discipline of character research and development, skills he would later rediscover working with user-persona's at global digital product development company Tigerspike.
​
In between, he observed human behavioural patterns to business risk and taught company directors in the related governance fields. After Tigerspike, his anthropological leanings saw him take on several stints as an independent consultant working with start-ups, before taking senior roles in German software giant SAP. It was there that he co-founded and led the creative agency, LAB72, before taking on strategy and evangelism roles in the Customer Experience business in Asia Pacific and Japan. Following his tenure as part of the global leadership of ground-breaking engagement theory and technology firm Thunderhead in the UK, he continues to maintain his private practice from his base in Melbourne, Australia. Aarron is a member of the Australian Institute of Company Directors.
He is a founder of Field Bell Institute where he teaches customer management at MBA-level - the most advanced education in the field globally.​
AARRON SPINLEY NAMED A TOP 10 GLOBAL THOUGHT LEADER BY THINKERS360
for CUSTOMER EXPERIENCE & BRAND LOYALTY
Now a top 10 global thought leader in both the Customer Experience and Brand Loyalty categories, Aarron also maintains prominent positions on the leaderboards for Strategy, Marketing, Mobile, CRM, and Culture.
​​
Thinkers360 differentiates itself from the typical social media influencer leaderboards by taking a holistic view of the work done by thought leaders and experts. Looking beyond social media activity, Thinkers360 considers academic positions, entrepreneurial endeavors, influencer engagements (media mentions, etc), authorship (books, articles, white papers, etc) and speaking experience to determine authority.
